Why YouTube Should Be the Next Big Thing in Your Marketing Strategy
YouTube has undergone a massive transformation over the years. It started as a video-sharing platform for individuals, but today, it has grown into a powerful tool for businesses, marketers, and advertisers. A staggering 2 billion active monthly users and a wide range of video marketing options make YouTube one of the most significant marketing channels of our time. Here are five compelling reasons why YouTube should be the next big thing in your marketing strategy.
1. YouTube has a vast and diverse audience
A significant feature that sets YouTube apart from other platforms is its diverse audience. According to a report by Hootsuite, half of YouTube’s global viewership comes from mobile devices. Moreover, 73% of US adults between 18-24 years of age, and 70% of US adults between 25-34 years of age use YouTube. It’s not just young people, though—60% of adults aged 35-54 years, and 51% of adults over 55 are investing considerable time on this platform.
With such diverse thematically, culturally and geographically diverse audience, it’s no surprise that YouTube has become a potential advertising platform for businesses of all sizes, brands, and industries.
Tip: Study your target audience and their patterns of behaviour on YouTube. Once you have this knowledge, you can then use it to craft emotionally resonant video marketing campaigns that appeal to your specific audience.
2. Video content on YouTube has a longer shelf life
In today’s fast-paced digital world, social media platforms such as Twitter and Facebook have very brief shelf lives for content. These kinds of posts usually have a lifespan of a few hours, after which they quickly disappear from the audience’s radar. YouTube is different. Unlike other social media sites, YouTube’s video content is evergreen and has a longer lifespan.
For instance, a video released a year ago can still receive impressions and engagement if it’s optimized correctly with SEO and still holds value in the current market.
Tip: Go for evergreen content over trending content, and use SEO to rank them on relevant keywords. Create a topical cluster to create topical authority.
3. YouTube is the second largest search engine
Many people don’t realize that YouTube is not just a video-sharing platform; it’s also a search engine. After Google, YouTube is the second largest search engine, with users consuming more than one billion hours of video per day. Therefore, YouTube’s search function plays a crucial role in driving views to your content. Marketing strategies that include YouTube videos help businesses get exposure on Google’s search engine as well.
Tip: Create search-friendly content. Understand how YouTube keywords work and optimize your video titles, descriptions, tags, thumbnails and other releated signals to improve discoverability.
4. YouTube ads are affordable and scalable
YouTube offers affordable ad options for businesses of all sizes. Unlike traditional advertising, YouTube offers a pay-per-view (PPV) model, where businesses only pay when a viewer watches a predetermined length of time of their ad.
Moreover, there is no minimum budget requirement to run YouTube ads. So, businesses can start small and scale up as their campaigns gain momentum.
Tip: Evaluate your budget and goals before running YouTube ads. Focus on creating high-quality, engaging content for your ads that offer value to your target audience.
5. YouTube analytics provide in-depth insights about audience behaviour
YouTube analytics provides a plethora of information about the viewers’ patterns of behavior, including demographics, engagement metrics, and viewing habits, to name a few. These data points can help businesses monitor the success of their campaigns and make data-driven decisions that improve their reach and engagement rate.
Understanding the audience’s behavior and engagement can ensure that your videos and channels are consistently meeting your goals and benefiting your company.
Tip: Set up YouTube Analytics, track metrics, metrics that matter to your business and monitor your progress over time. Analyze data to optimize your videos and channels.
Conclusion
YouTube’s reach and ability to deliver massive sets of relevant data make it an irreplaceable tool in any marketing campaign. Businesses across industries should strive to establish an active presence on the platform, utilize available features within YouTube and achieve growth using the platform’s vast and diversified audience. Regardless of your niche, budget, or marketing goals, it’s time to leverage YouTube’s robust marketing potential to grow your business.
Appears in digital newspapers and dominates search engines. Get informed here.
- Unlock the Power of Viral Content: Drive Massive Traffic and Engagement! - 28 de abril de 2023
- Why User-Generated Content Is the Future of Marketing: The Power of Authenticity - 28 de abril de 2023
- Why Social Media Ads are a Game-Changer for Your Business and How to Make Them Work For You! - 28 de abril de 2023
